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A psychological process called self-referencing justifies the use of ‘you’ statements in advertisements; the more an individual relates an ad to him/herself, the greater the likelihood of recall and favorable evaluation. Self-referencing can be differentiated based on the temporal dimension of the self being activated while processing advertisements: when people remember themselves in the past they engage in retrospective self-referencing whereas they engage in anticipatory self-referencing when imagining themselves in the future. The current study examined the moderating role of consumers’ cultural background (i.e. long-term vs. short-term orientation) on the effects of temporal orientation of self-referencing. A corollary of this premise is that the match between cultural time orientation and the type of self-referencing activated by an ad will increase the extent of viewers’ self-referencing as well as advertising effectiveness. Further, this study confirmed a mediating role of self-referencing in explaining the match effects. The findings inform the extant literature on self-referencing and also provide managerial implications for international advertising practitioners. 相似文献
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Raymond M. Klein 《Reading and writing》2002,15(1-2):207-231
The definitions of developmental dyslexia andtemporal processing are discussed and severalconstruals of what a temporal processingdeficit might entail are illustrated. Then,using a framework developed by Farmer & Klein(1995), the proposal that a temporal processingdeficit (in vision, audition, or both) might bethe root cause of some proportion of cases ofdevelopmental dyslexia is introduced andvarious research strategies for testing thisproposal are identified. The symposium paperswhich address this general question using arange of these strategies are then criticallyreviewed. It is noted that whereas reading isa recent artifact not yet subject to any directselection pressure, its normal performancerequires the use of, and connections between,the highly evolved modules for visual patternrecognition and language. Within vision andlanguage redundant coding, which permitsperformance in the face of injuries anddegraded input, also makes it difficult todetect subtle deficits (whether temporal, ornot) unless precise tests are used. Yet suchdeficits may degrade performance on tasks (suchas reading) which require the non-copiousconnections between vision and language. Theefficacy of this pathway, I suggest, ismeasured by performance on the rapidautomatized naming (RAN) test. 相似文献
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《Journal of Informetrics》2020,14(1):101006
We present two ways (instantaneous and cumulative) to transform bibliographic networks, using the works’ publication year, into corresponding temporal networks based on temporal quantities. We also show how to use the addition of temporal quantities to define interesting temporal properties of nodes, links and their groups thus providing an insight into evolution of bibliographic networks. Using the multiplication of temporal networks we obtain different derived temporal networks providing us with new views on studied networks. The proposed approach is illustrated with examples from the collection of bibliographic networks on peer review. 相似文献
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河西地区1960年至2008年潜在蒸发量的时空变化分析 总被引：6，自引：2，他引：4
利用FAO Penman-Monteith模型计算出潜在蒸发量,运用数理统计理论和GIS空间分析技术,对河西地区潜在蒸发的时空特征进行了分析,结合Morlet小波分析和Hurst指数预测潜在蒸发变化趋势。结果表明:①河西地区潜在蒸发总体呈波动下降趋势,20世纪60年代～90年代,潜在蒸发为稳定下降期,约2.76mm/年,其中70年代减少率最大,约11.3mm/年;夏季潜在蒸发变化速率最大,约-2.07mm/年,其次为春季和秋季,冬季最小;②河西地区潜在蒸发自西北向东南呈递减趋势,靠近祁连山地区最小;潜在蒸发主要集中在春季和夏季,分别占年潜在蒸发30%和40%,秋季次之,冬季最小;③影响河西地区潜在蒸发的主要因素为风速,而影响春季潜在蒸发的主要因素是气温;④河西地区潜在蒸发存在12年左右的主振荡周期,年潜在蒸发表现出比较强的持续性,即未来趋势与近12年变化趋势的一致,潜在蒸发呈上升趋势。 相似文献
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基于Sogou实验室提供的查询日志数据和新闻数据,探讨潜在时间意图查询的判断及其相关时间属性识别,构建潜在时间意图查询的检索排序模型。实验结果表明,时间属性识别的准确率为85%,且构建的检索模型能有效提高排序效果。 相似文献
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According to the goal orientation model, students’ achievement goals and beliefs are interrelated. Within this framework, research and theory have so far assumed that achievement goals are associated with students’ beliefs of causes of success, the latter representing students’ subjective beliefs about the factors contributing to success at school. So far, this line of research has been restricted to a few cross-sectional studies. We examined the temporal relations between achievement goals (mastery, performance-approach, and performance-avoidance goals) and students’ beliefs of causes of success, the latter operationalized by asking the students to rate the subjective importance of diligence, effort, and ability for school success. Achievement goals and beliefs of causes of success were measured twice with a time lag of one school year with a sample of N = 2044 German secondary school students. Cross-lagged panel models were estimated to examine the temporal relations between achievement goals and beliefs of causes of success while controlling for students’ secondary school track, socio-economic status, and Grade Point Average. Former mastery goals were found to be positively related to later importance ratings of diligence for school success; former performance-approach goals were found to be positively related to later importance ratings of ability. Boys and girls were found to display similar relations among constructs but they showed differential mean levels on both the achievement goal constructs and the beliefs of causes of success. Implications for research on achievement goals and practice using intervention approaches are discussed. 相似文献
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《Journal of Informetrics》2014,8(3):776-790
This study proposes a temporal analysis method to utilize heterogeneous resources such as papers, patents, and web news articles in an integrated manner. We analyzed the time gap phenomena between three resources and two academic areas by conducting text mining-based content analysis. To this end, a topic modeling technique, Latent Dirichlet Allocation (LDA) was used to estimate the optimal time gaps among three resources (papers, patents, and web news articles) in two research domains. The contributions of this study are summarized as follows: firstly, we propose a new temporal analysis method to understand the content characteristics and trends of heterogeneous multiple resources in an integrated manner. We applied it to measure the exact time intervals between academic areas by understanding the time gap phenomena. The results of temporal analysis showed that the resources of the medical field had more up-to-date property than those of the computer field, and thus prompter disclosure to the public. Secondly, we adopted a power-law exponent measurement and content analysis to evaluate the proposed method. With the proposed method, we demonstrate how to analyze heterogeneous resources more precisely and comprehensively. 相似文献
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时间副词和否定副词“不”的相对位序 总被引：1，自引：0，他引：1
学界认为时间副词一般位于否定副词“不”之前,通过考察各类时间副词和否定副词“不”之间的相对位序的语料基础上发现时间副词并不总是位于否定副词“不”之前,归纳出和否定副词“不”有三种位置关系的时间副词的类。 相似文献
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利用ArcGIS平台探究山东省碳排放演化格局,根据山东省各市2005年、2007年、2010年和2012年四个年份各市碳排放时空格局演化趋势,得出山东省碳排放总量未来有进一步增加的趋势。利用系统动力学构建山东省能源-经济-社会-环境(碳排放)系统动力力学模型,运用VENSIM软件平台对山东省未来经济发展情景进行定量化动态模拟,研究山东省低碳经济发展的可行方案。设置四种不同的发展情景方案,预测在不同情景方案下山东省低碳经济综合发展状况。研究结果表明,在情景Ⅳ模式下,山东省2020年经济发展规模、能源消耗量、碳排放总量、单位GDP碳排放都要优于其他三种场景下模拟出的结果,得出山东省低碳经济协调发展的最优方案,为山东省低碳经济发展和规划提供决策支持。 相似文献